Story before style
Every cut answers one question: what should the viewer feel here? Effects come after the structure works, never instead of it.
01 The story How I got here
From systems
to stories.
I studied Management Information Systems, and that is still how I approach a timeline: as a system. Structure first, then rhythm, then feeling. Somewhere between the two I fell for editing, and seven years later post-production is the only job I’ve wanted.
At Al Ahly TV I led the promos team — programme intros, guest and episode promos, sports campaigns and the channel’s AI-produced spots. Broadcast teaches you one thing above all: the deadline is real, and the work still has to be good.
Through LuxenCut I bring that to music videos, commercials and brand films. I edit in Premiere Pro, grade in DaVinci Resolve, build motion in After Effects and Blender, and generate whole scenes with Seedance and a consistent-character pipeline when a shoot isn’t possible.
