Case studyAI commercial2026

HUNTX Power Up

A 26-second creatine commercial starring the client himself — every frame generated with AI, then directed, edited and graded at LuxenCut.

00:26Play the film

Client: HUNTX · Coach Youssef Arafat
Role: AI director, editor & colourist
Year: 2026
Runtime: 00:26
Format: AI commercial · creatine

00:00:00:00

The brief

Coach Youssef Arafat wanted a commercial where he is the hero — not a model, not a stock athlete. The product is creatine, and the story had to be simple: he trains, takes the scoop, and the power kicks in.

No studio, no shoot day. Everything had to be generated — and it still had to look like him in every single frame.

00:00:28:00

The breakdown

Brief, identity lock, world, grade and final cut in 28 seconds — the whole pipeline at a glance.

00:00:05:00

How it was made

01 · IDENTITY

Identity lock

Five phone photos became one 3-panel character sheet — front, back and a close-up — with his real height, build and gym outfit, so the face never drifts between shots.

02 · WORLD

A gym built from zero

A dark luxury gym designed as a location sheet, plus the bar and the product, all fed to Seedance 2.0 as locked elements so every angle lives in the same space.

03 · CAMERA

Six scenes, strong moves

Bench opening, a one-arm curl with an orbit and a top-down angle, the walk to the bar and the scoop, a product hero, the flex — closed with a speed-ramped macro montage.

04 · GRADE

One locked look

Flat grey generations graded to teal shadows, gold practicals and warm skin — and held identical across all six scenes.

05 · FINISH

Edit, sound and delivery

Cut on the beat with crash zooms in and out, finished with the HUNTX logo sting and delivered for every platform.

@ELEMENTS