Case studyAl Ahly TV · AI promo2026

Al Ahly in Moscow

A 56-second handball promo for Al Ahly TV — the real players with locked identities, Moscow built from scratch, and a Russian bear facing the Red Eagle. Pitched by LuxenCut, approved by the channel, aired on every Al Ahly TV platform.

00:56Play the promo

Client: Al Ahly TV
Role: Concept, AI direction, edit & colour
Year: 2026
Runtime: 00:56
Format: Championship promo · AI film

00:00:00:00

The brief

Al Ahly TV asked for a promo for the handball team in Moscow for the Governor Cup — with one condition: the players had to look like the real players, the same in every shot, and the result had to feel premium.

The concept came from LuxenCut: take the team to Russia and stage a light, playful face-off between a Russian bear and the Al Ahly eagle in goal. It was pitched to the channel, approved, and built end to end.

00:00:38:00

The breakdown

Concept, character lock, world-building and the final promo in 38 seconds.

00:00:05:00

How it was made

01 · CONCEPT

An idea pitched to the channel

Al Ahly travels to Moscow — and the eagle meets a Russian bear. A fun beat inside a serious championship promo, pitched to Al Ahly TV and approved.

02 · IDENTITY

Real players, locked faces

Each player and the head coach went from real photos to a character sheet — close-up, back and full body — so faces, numbers and kits hold in every shot. The opposing squad got a sheet of its own.

03 · WORLD

Moscow, the arena and the cup

Moscow locations, an arena dressed in Al Ahly red and the Governor Cup 2026 branding were built as assets first, then used as fixed references for every shot.

04 · ACTION

Action and the face-off

#98 on the attack, the goalkeeper with eagle wings, #5’s roar, #24’s jump shot — and the bear and the eagle fighting it out in goal.

05 · FINISH

Edit, titles and delivery

Cut on the music with a gold RUSSIA title and Arabic title cards, closed on the «أبطال الصالات» program card and delivered for every Al Ahly TV platform.

@ELEMENTS